Direct mail - reach your customers with personalized printed materials

Advice or general question?

Advice or general question?

Reach your customers with personalized printing

Direct mail

Direct mail is a powerful way to address your target audience directly and personally. At Jubels, we take care of the entire process: from design and printing to mailing. Whether it's a personalized card, brochure or a complete mailing campaign, we ensure effective execution. Thanks to our high-quality printing techniques and smart shipping options, your message is guaranteed to reach the right recipient.

What is direct mail?

Inform customers about a new service? Promote an attractive discount? Or surprise your target group with a nice premium? With our years of experience and knowledge of printing, we are happy to think along with you to create an original direct mailing campaign. This way, we create a strong direct mailing that really gets the target group moving and will also stay with them for a long time. We assist you from start to finish: from creatively conceiving the idea, to printing the mailings and sending the direct mailing to the target group. Make it easy on yourself and let Jubels set up a successful direct mailing. That way you don't have to worry about it anymore!

Direct mail: step by step

The process of a successful direct mail campaign involves a few simple steps. With this approach, you will get the most out of your direct mail and ensure an effective and measurable marketing campaign.

1. Define purpose 

We start by establishing the purpose of your direct mail campaign. Do you want to acquire new customers, strengthen existing relationships or promote a specific product? A clear goal helps determine the right strategy and message.

2. Collecting data

Does your offer have enough added value to send via direct mail? We analyze whether the investment in direct mail pays off and how to make your message as attractive as possible to the target audience.

3. Determine value 

What customer data is available? By looking at previous interactions, purchase history or demographic data, we can personalize your mailing and make it more relevant to the recipient.

4. Personalization and design 

We combine high-quality offline print with digital elements. By adding a personalized message and a link to a specific landing page, we increase the likelihood of conversion.

5. Production and shipping 

Jubels handles the printing and mailing of your direct mail. We make sure that your message reaches the right people at the right time, so that your campaign performs optimally.

Jubels' printing services for direct mail

To get the message across powerfully, it is important to think about the form of your direct mail: what kind of paper do you want to print your direct mailing on? In what format? What colors will match? Do you want to add something extra, such as a scratch card or premium?

We will be happy to advise you on the various options for shaping your printing so that the direct mail printing is consistent with your company's brand identity and the message you want to convey. That way, we ensure the best results from your direct mail.

Make your message memorable with personalized printing

For your direct mail campaign, you pre-select your customers so you can tailor the content to them. Personalized direct mail shows that you know your customers and they are important to you. For example, send your customer a nice surprise on their birthday, or send a personalized thank you after a recent purchase. The content of your direct mail, such as the salutation and tone-of-voice, is fully customizable. This way, we convey the message to the recipient in the best possible way. After all, personalization increases engagement, which in many cases leads to a higher conversion rate. Read more about how we personalize printing with XMPie.

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Benefits of direct mail

  • Various possibilities: You can go in any direction with direct mail: from a simple letter to special printed materials such as a pop-up box or scratch card. Moreover, you can vary the choice of paper, use of color and any premiums.
  • Measurable results: The results of direct mail are easily measurable; in fact, you know exactly how many direct mailings you send and how many responses you get.
  • Tangible message: Unlike online marketing, direct mail is tangible, so it does not escape attention. A tangible message also reads more comfortably and comes across as more reliable.
  • Personalization: Direct mail is personalizable, allowing you to address your target audience directly. A personalized approach increases engagement and thus conversion.

The tangible impact of physical mail

At a time when digital communication dominates, mail offers a unique opportunity to stand out. Direct mail, or addressed mail, provides the tangible interaction with your target audience. A carefully designed direct mailing can include a powerful call to action that prompts recipients to take action. At Jubels, we can help you get the message across clearly and leave a lasting impression.

Set clear goals and measure response

A direct mail campaign stands or falls with setting goals. For example, do you want to increase sales by 20 percent? Generate more sales of a new product? Or perhaps you want to bring in 250 subscribers to your newsletter? And within what time period do you want to achieve that? With clear goals in mind, you know where the focus of your direct mailing lies and it is easier to determine its effectiveness.

Measuring response direct mail

You can measure the response rate of your direct mail in several ways. For example, include a discount code for the recipient to redeem, or measure the response using a qr code or personalized landing page. This way, you will know exactly which recipients were activated through the direct mail, after which you can follow up with them appropriately. At Jubels, we give you real-time insight into response and conversion, and provide the desired follow-up or fulfillment. To do this, we use XMPie: a software program that enables personalization and automation of marketing communications. Read more about XMPie on our Personalized printing with XMPie.

Tips for a successful direct mail campaign

  • Use multiple channels for your direct mail: Combine print with web, such as a personalized landing page, social media or email. This way you create multiple touch points, which contributes to the success of your campaign.
  • Deploy creative materials: Use reciprocity in direct mail to spur your target audience into action. With creative extras such as a personalized gift, you will achieve a higher response rate.
  • Create a sense of scarcity or urgency: When something is hard to come by, people want it. Capitalize on this with terms like "special for you," "unique offer" and "be quick.
  • Use a great offer in your direct mail: Make an offer that the recipient can hardly refuse. Consider a free product, generous discount or an interesting contest.

Send direct mailing with Jubels

Are you looking for a professional direct mail partner? Jubels is experienced in the entire direct mail process: from printing your printed matter to fulfilment and delivery. We gladly offer our knowledge to make your campaign as profitable as possible. With us, you can count on quality, speed and return on investment. Wondering what Jubels can do for you? Mail info@jubels.nl or call +31 (20) 408 07 08

What does direct mail cost?

The cost of a direct mail campaign depends on several factors. The quality of the printing plays a major role; more luxurious materials and finishes can increase the price. In addition, the print run is influential: larger quantities often lower the cost per piece, but bring higher overall costs. The shipping method and any personalization, such as variable dates or personalized offers, also impact the price. At Jubels, we offer customized solutions and are happy to work with you to create a direct mail campaign that fits within your budget and provides maximum return.

To measure the success of a direct mail campaign, you can use several methods. Unique codes or QR codes on the mailing help track response directly. You can also create a specific landing page and use Web analytics to track the number of visitors. Personalized phone numbers or e-mail addresses provide insight into immediate responses. In addition, you can measure conversion by adding unique discount codes to your mailing, for example. By combining these techniques, you get a clear picture of the effectiveness of your campaign and can further optimize future mailings.

Direct mail can be a sustainable choice when produced and sent responsibly. At Jubels, we use eco-friendly printing techniques and recycled paper to minimize environmental impact. In addition, you can choose carbon-neutral shipping and biodegradable materials. By using paper consciously and adapting print runs to your target audience, you ensure that your direct mail is effective and sustainable.

The speed of direct mail depends on the production process and the shipping option chosen. At Jubels, we use efficient work processes, which means that your direct mail can often be produced and sent within a few business days. Do you have a tight deadline? If so, we will be happy to work with you to find the fastest shipping method so that your message reaches the recipient on time.

Yes, direct mail is excellent for personalization. By using variable data, we can customize each mailing to the recipient, for example by adding name, personalized offers or unique QR codes. Personalized direct mail increases engagement and response because the recipient feels directly addressed. At Jubels, we are happy to help you make your direct mail as relevant and effective as possible.

Direct mail is a powerful tool for generating new leads, if used properly. Provide a clear call to action, such as an exclusive offer, a discount code or a personal invitation. Combine direct mail with digital channels, for example by adding a QR code or unique landing page. In addition, personalization increases the effectiveness of your campaign. By selecting the right target group and making the message attractive, you increase the chance of conversion and build valuable customer relationships.

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