PODi, the digital printing initiative
Jubels has been actively using the PODi (Print On Demand initiative) case study database for several years. PODi is an organisation with members who share knowledge in the field of print and print-related matters through so-called case studies: successful client campaigns that printing companies submit. The database has existed for over 15 years, and about 600 cases have been described worldwide. Jubels has so far published 4 case studies. Through our software and our now extensive expertise, we can integrate these Personalized URLs (PURLs) into database-driven cross-media campaigns for you. We do this for, amongst others, AH, Fabory, Screen, Knijff Merkenadviseurs, ING and Partoe Day Care.
If you want to receive the complete PODi report, please send an email to jeroen@jubels.nl, or call +31 (0)20 – 408 60 85. I will make sure the report will come your way. For more information on PODi: www.podi.org
Screen Europe at Labelexpo
Screen Europe wished to invite the main label printers in Western Europe to their booth at Labelexpo 2015 in Brussels for the introduction of a new label inkjet press, the Screen Truepress Jet L350UV. A direct marketing campaign was developed that took advantage of the capabilities of the new inkjet press in order to make an impact, achieve a high response rate and gain visitors to the booth.
The campaign used personalized URLs and QR Codes in the printed mailer to take recipients to a personalized website where they could make an appointment for a demonstration of the new machine at the exhibition. Over 40% of the recipients of the direct mail responded and made appointments to visit the Screen Europe booth at Labelexpo 2015. (Published 2016)
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Partou Childcare Nurtures New Leads
Based in the Netherlands, Partou offers high-quality childcare in over 100 locations. To grow their business a cross-media campaign was developed to target parents of children within three miles of selected Partou childcare centers. Personalized direct mail pieces were sent out to families encouraging them to visit a personalized microsite via a general URL and passcode or through a personalized QR Code.
Personalized maps were used on the direct mail to illustrate how close the recipient was to a Partou location. The campaign achieved an outstanding direct marketing ROI of 2,200% based on new enrollments and an average childcare service length of four years. Published 2013
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FABORY Announces Opening with Direct Mail Campaign
FABORY is an internationally-based retailer offering a range of more than 50,000 different mechanical and chemical fasteners. FABORY was planning to open 125 new retail locations in Europe within two years. Jubels Communicatie crafted a direct marketing campaign that would encourage people to visit the new stores.
A series of postcards were sent to prospects encouraging them to visit their Personalized URL and select a free gift to be picked up at the news store. Published 2010
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Jubels on Tour
To build awareness of its printing services and update its contact database, Jubels designed a cross media marketing campaign targeting customers and prospects. An innovative approach and the use of image personalization were used to gain the attention of recipients. They achieved direct mail response rates over 20%. Published 2009
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