What is a brand book exactly?
A brand book is a comprehensive document that tells the story of your brand. In a brand book, you communicate the mission and vision, outline the target audience of your brand, and showcase the visual elements associated with the brand, such as the logo, fonts, and color usage. Additionally, a brand book covers textual elements, including the tone of voice, the use of industry-specific language, specific spelling conventions, and the preferred style of addressing customers that you want to use as a brand. All of these components come together in a brand book to provide guidelines and ensure consistency in brand messaging and presentation.
What are the benefits of a brand book?
By creating a brand book, you establish a foundation for all your marketing and communication efforts. Employees can use the brand book as a reference guide, enabling them to consistently convey the core values of the brand. Consistent communication, both in words and visuals, makes it easier for the target audience to identify with and connect to the brand. Furthermore, a unified brand style lends a professional appearance to your company.