PODi, the digital printing initiative
Al enige jaren is Jubels een actieve gebruiker van de PODi (Print On Demand initiative) casestudy database. PODi/Caslon is een organisatie met leden die kennis delen op het gebied van print en print gerelateerde zaken middels zogenaamde casestudies. Succesvolle klanten campagnes die door printbedrijven worden ingezonden. Deze worden daarna door Caslon aan de hand van een strak stramien geschreven en gepubliceerd. Inmiddels bestaat de database meer dan 10 jaar en zijn zo’n 450 cases wereldwijd beschreven. Jubels heeft 4 casestudies gepubliceerd. Jaarlijks worden in januari op het PODi AppForum in Las Vegas (USA) de PODi Award winners casestudies bekend gemaakt. Door onze 1 to 1 software en onze inmiddels ruime expertise kunnen wij voor jou deze P’urls of R’urls integreren in database gedreven X-media campagnes. Dit doen wij onder andere voor AH, Fabory, ING en Partou kinderopvang.
Wil je het volledige PODi/Caslon rapport ontvangen stuur dan een e-mail naar jeroen@jubels.nl of bel met 020 – 408 60 85 en ik zorg dat het rapport naar je toekomt. Voor meer informatie over Podi: www.podi.org / www.caslon.net
Screen Europe at Labelexpo
Screen Europe wished to invite the main label printers in Western Europe to their booth at Labelexpo 2015 in Brussels for the introduction of a new label inkjet press, the Screen Truepress Jet L350UV. A direct marketing campaign was developed that took advantage of the capabilities of the new inkjet press in order to make an impact, achieve a high response rate and gain visitors to the booth.
The campaign used personalized URLs and QR Codes in the printed mailer to take recipients to a personalized website where they could make an appointment for a demonstration of the new machine at the exhibition. Over 40% of the recipients of the direct mail responded and made appointments to visit the Screen Europe booth at Labelexpo 2015. (Published 2016)
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Partou Childcare Nurtures New Leads
Based in the Netherlands, Partou offers high-quality childcare in over 100 locations. To grow their business a cross-media campaign was developed to target parents of children within three miles of selected Partou childcare centers. Personalized direct mail pieces were sent out to families encouraging them to visit a personalized microsite via a general URL and passcode or through a personalized QR Code.
Personalized maps were used on the direct mail to illustrate how close the recipient was to a Partou location. The campaign achieved an outstanding direct marketing ROI of 2,200% based on new enrollments and an average childcare service length of four years. Published 2013
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FABORY Announces Opening with Direct Mail Campaign
FABORY is an internationally-based retailer offering a range of more than 50,000 different mechanical and chemical fasteners. FABORY was planning to open 125 new retail locations in Europe within two years. Jubels Communicatie crafted a direct marketing campaign that would encourage people to visit the new stores.
A series of postcards were sent to prospects encouraging them to visit their Personalized URL and select a free gift to be picked up at the news store. Published 2010
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Jubels on Tour
To build awareness of its printing services and update its contact database, Jubels designed a cross media marketing campaign targeting customers and prospects. An innovative approach and the use of image personalization were used to gain the attention of recipients. They achieved direct mail response rates over 20%. Published 2009
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