Based in the Netherlands, Partou offers high-quality childcare in over 100 locations. To grow their business a cross-media campaign was developed to target parents of children within three miles of selected Partou childcare centers. Personalized direct mail pieces were sent out to families encouraging them to visit a personalized microsite via a general URL and passcode or through a personalized QR Code.
Personalized maps were used on the direct mail to illustrate how close the recipient was to a Partou location. The campaign achieved an outstanding direct marketing ROI of 2,200% based on new enrollments and an average childcare service length of four years. Published 2013
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